Brookes Creative
Brookes Creative
Visual identity
Social media
Printed material
Overview:
Brookes Creative is a student-led project for the School of Arts at Oxford Brookes University. I joined as a Student Assisstant at the beginning of the project in 2021, at the start of my 2nd year.
Working at Brookes Creative has been an incredible opportunity to collaborate with students in other disciplines, working on a variety of important creative projects for the University.
Visual identity:
For the first few months of the project I was working on the visual identity alongside another Graphic Design student. I experimented with different creative avenues, sketching lots of different logos to find one that fit the project.
The first few weeks of experimentation were varied in style, before we ultimately decided to go with something cleaner and more similar to Oxford Brookes’ identity.
Once the logo had been checked and finalised, we worked on making an accessible colour palette, which had to use Brookes’ colours. I created many different possible colour palettes, with accessibility help from my colleague, and we conducted a vote with the rest of the team. This led to the choice of a pink and gold colour palette.
I then needed to make complimentary icons to use in the website.
Brookes Creative is a student-led project for the School of Arts at Oxford Brookes University. I joined as a Student Assisstant at the beginning of the project in 2021, at the start of my 2nd year.
Working at Brookes Creative has been an incredible opportunity to collaborate with students in other disciplines, working on a variety of important creative projects for the University.
Visual identity:
For the first few months of the project I was working on the visual identity alongside another Graphic Design student. I experimented with different creative avenues, sketching lots of different logos to find one that fit the project.
The first few weeks of experimentation were varied in style, before we ultimately decided to go with something cleaner and more similar to Oxford Brookes’ identity.
Once the logo had been checked and finalised, we worked on making an accessible colour palette, which had to use Brookes’ colours. I created many different possible colour palettes, with accessibility help from my colleague, and we conducted a vote with the rest of the team. This led to the choice of a pink and gold colour palette.
I then needed to make complimentary icons to use in the website.
Social media:
At the start of my 2nd year working in Brookes Creative, I worked on the Instagram for the promotion of the project. For the first 2 weeks I posted most days, keeping to a weekly content schedule so that the grid was consistent and visually interesting. Another student designed the regular templates for our posts, however updated them to make sure they were consistent, and tweaked them as needed for irregular posts such as advertising an event.
At the start of my 2nd year working in Brookes Creative, I worked on the Instagram for the promotion of the project. For the first 2 weeks I posted most days, keeping to a weekly content schedule so that the grid was consistent and visually interesting. Another student designed the regular templates for our posts, however updated them to make sure they were consistent, and tweaked them as needed for irregular posts such as advertising an event.
Printed designs:
Leading up to our first Open Day, I was in charge of designing a banner and small posters to be used around the Brookes Creative help desk. I used our chosen brand colours, logo and icons, and was provided with the dimensions to design some eye-catching printed assets. The banner by the help desk has an overview of Brookes Creative’s aims: helping students to find placements or work experience, posting helpful articles, and a regularly updated job board on the website. There is also a list of the project’s social media and a QR code linking to the website.
For our second event, I designed a small banner to promote our new employability opportunity for students in the School of Arts.
Leading up to our first Open Day, I was in charge of designing a banner and small posters to be used around the Brookes Creative help desk. I used our chosen brand colours, logo and icons, and was provided with the dimensions to design some eye-catching printed assets. The banner by the help desk has an overview of Brookes Creative’s aims: helping students to find placements or work experience, posting helpful articles, and a regularly updated job board on the website. There is also a list of the project’s social media and a QR code linking to the website.
For our second event, I designed a small banner to promote our new employability opportunity for students in the School of Arts.
Employability video project:
A small team of 5 Brookes Creative students were asked to film and edit 4 short videos explaining employability projects throughout the different faculties. As the graphic designer of the team, I designed the title slides used at the beginning of the videos. I also helped out with the filming of the videos, and learnt from another student in the team about how to edit videos in Avid.
I was also featured in the Brookes Creative video as a student talking about my experience working in the project.
A small team of 5 Brookes Creative students were asked to film and edit 4 short videos explaining employability projects throughout the different faculties. As the graphic designer of the team, I designed the title slides used at the beginning of the videos. I also helped out with the filming of the videos, and learnt from another student in the team about how to edit videos in Avid.
I was also featured in the Brookes Creative video as a student talking about my experience working in the project.
Presentation design:
A very different project during my time working for Brookes Creative was to collaborate with my fellow Graphic Designer to make an illustrated end of year review presentation to be shown at a meeting in front of over 50 senior members of staff. Based on the same typeface and colour scheme used in the brand identity, I illustrated some eye-catching and colourful numbers to show our year’s highlights. This was one of my favourite projects as I had a great time collaborating, and the university stakeholders loved our presentation design.
A very different project during my time working for Brookes Creative was to collaborate with my fellow Graphic Designer to make an illustrated end of year review presentation to be shown at a meeting in front of over 50 senior members of staff. Based on the same typeface and colour scheme used in the brand identity, I illustrated some eye-catching and colourful numbers to show our year’s highlights. This was one of my favourite projects as I had a great time collaborating, and the university stakeholders loved our presentation design.
