Bonny Dogs Grooming Academy
Bonny Dogs Grooming Academy
Social media strategy & design
Print design
Illustrations & animations
Photography
“I've been absolutely delighted with the social media support I've received from Orla. The service has been consistently professional, tailored exactly to my needs, and incredibly effective. Orla is always so helpful, approachable, and full of fresh ideas that have really made a difference to my online presence. She takes the time to understand my goals and brings creative, strategic input every step of the way. I couldn’t recommend her more highly!”
Paula Thompson, Bonny Dogs Grooming Services & Academy
Paula Thompson, Bonny Dogs Grooming Services & Academy
Overview:
Bonny Dogs Grooming Academy is a small business in Hereford that offers dog grooming courses to people of all levels, from beginner to professional.
I was hired to design materials to promote the dog grooming courses. Since July 2023 I have designed digital content including social media templates, icons, illustrations, reels and animations. I also designed a printed banner to catch attention at career events, and a poster to encourage reviews.
To see my work in action:
https://www.instagram.com/bonnydogsgroomingacademy/
Bonny Dogs Grooming Academy is a small business in Hereford that offers dog grooming courses to people of all levels, from beginner to professional.
I was hired to design materials to promote the dog grooming courses. Since July 2023 I have designed digital content including social media templates, icons, illustrations, reels and animations. I also designed a printed banner to catch attention at career events, and a poster to encourage reviews.
To see my work in action:
https://www.instagram.com/bonnydogsgroomingacademy/
Printed materials:
After learning about the nuances of print design while working in a print shop, I put my skills to the test by designing a banner and poster to be used by the Academy.
I produced a striking banner design that conveyed all of the necessary points while maintatining the business’s visual identity. The banner was printed in great quality, and stood out at the career event.
I also designed a poster to be shown in the reception area of the salon, encouraging both regular clients and course students to leave a review.
After learning about the nuances of print design while working in a print shop, I put my skills to the test by designing a banner and poster to be used by the Academy.
I produced a striking banner design that conveyed all of the necessary points while maintatining the business’s visual identity. The banner was printed in great quality, and stood out at the career event.
I also designed a poster to be shown in the reception area of the salon, encouraging both regular clients and course students to leave a review.
Social media:
I started working on the social media by expanding on the designs that the client’s previous social media manager had created. I created a strategy outlining the aims, target audience, content pillars and hashtags. I embellished the template designs of the previous social media manager for Instagram and Facebook, focusing on accessibility and establishing a welcoming but professional style.
I created bespoke icons and illustrations, and updated the colours used for text and background to make it accessible for people with visual impairments.
I visited the salon in-person to take professional photographs to be used on social media. This was great as I got to see the business for myself, learn about the dog grooming process, take great photos and videos of the students and tutor in action, as well as being in the company of many adorable dogs!
I started working on the social media by expanding on the designs that the client’s previous social media manager had created. I created a strategy outlining the aims, target audience, content pillars and hashtags. I embellished the template designs of the previous social media manager for Instagram and Facebook, focusing on accessibility and establishing a welcoming but professional style.
I created bespoke icons and illustrations, and updated the colours used for text and background to make it accessible for people with visual impairments.
I visited the salon in-person to take professional photographs to be used on social media. This was great as I got to see the business for myself, learn about the dog grooming process, take great photos and videos of the students and tutor in action, as well as being in the company of many adorable dogs!
Results:
Students have mentioned that the social media presence helped them decide to learn with a Bonny Dogs course. This is due to the professional graphics and consistent posting, which tells potential clients that the Academy is accepting new students and shows the value of a Bonny Dogs Grooming Academy course, as well as cute behind-the-scenes clips.
The Academy is often booked months in advance, with new enquiries frequently getting in touch.
Students have mentioned that the social media presence helped them decide to learn with a Bonny Dogs course. This is due to the professional graphics and consistent posting, which tells potential clients that the Academy is accepting new students and shows the value of a Bonny Dogs Grooming Academy course, as well as cute behind-the-scenes clips.
The Academy is often booked months in advance, with new enquiries frequently getting in touch.