Bonny Dogs Grooming Academy
Bonny Dogs Grooming Academy
Social media strategy & design
Print design
Illustrations & animations
Overview:
Bonny Dogs Grooming Academy is a small business that offers dog grooming courses to people of all levels, from beginner to professional.
I was hired as a freelancer to design material to promote the dog grooming courses. Since July 2023 I have designed digital content including social media templates, icons, illustrations, reels and animations. I also designed a printed banner to catch attention at career events, and a poster to encourage reviews.
To see my work in action:
https://www.instagram.com/bonnydogsgroomingacademy/
Bonny Dogs Grooming Academy is a small business that offers dog grooming courses to people of all levels, from beginner to professional.
I was hired as a freelancer to design material to promote the dog grooming courses. Since July 2023 I have designed digital content including social media templates, icons, illustrations, reels and animations. I also designed a printed banner to catch attention at career events, and a poster to encourage reviews.
To see my work in action:
https://www.instagram.com/bonnydogsgroomingacademy/
Printed material:
After learning about the nuances of print design while working in a print shop, I put my skills to the test by designing a banner and poster to be used by the Academy.
I made sure to understand the specifications for the large banner, and produced a striking banner design that conveyed all of the necessary points while maintatining the business’s visual identity. The banner was printed in great quality, and stood out at the career event.
I also designed a poster to be shown in the reception area of the salon, encouraging both regular clients and course students to leave a review.
After learning about the nuances of print design while working in a print shop, I put my skills to the test by designing a banner and poster to be used by the Academy.
I made sure to understand the specifications for the large banner, and produced a striking banner design that conveyed all of the necessary points while maintatining the business’s visual identity. The banner was printed in great quality, and stood out at the career event.
I also designed a poster to be shown in the reception area of the salon, encouraging both regular clients and course students to leave a review.
Social media:
I started working on the social media by expanding on the designs that the client’s previous social media manager had created. In the first few weeks, I created a spreadsheet to organise all upcoming posts, copy text, images and hashtags, and began embellishing the Instagram designs of the previous social media manager, focusing on Instagram and Facebook.
I created bespoke icons and dog illustrations to be used on the template designs, and updated the colours used for text and background to make it accessible for people with visual impairments.
I visited the salon in-person to take professional photographs to be used on social media. This was great as I got to see the business for myself, learn about the dog grooming process, take great photos and videos of the students and tutor in action, as well as being in the company of many adorable dogs!
After the templates were ready, photograph and video content captured, and spreadsheet prepared, I began posting. Over the past few months I have also worked on Instagram and Facebook advertisements to improve our reach.
![Dog grooming tutor Paula wears ear defenders while drying a cute white Labradoodle wearing ear protection]()
![A cute white Westie dog sits in the bath while having a face massage]()
![Dog grooming tutor Paula smiles as a cute Cocker Spaniel licks her face during the groom]()
I started working on the social media by expanding on the designs that the client’s previous social media manager had created. In the first few weeks, I created a spreadsheet to organise all upcoming posts, copy text, images and hashtags, and began embellishing the Instagram designs of the previous social media manager, focusing on Instagram and Facebook.
I created bespoke icons and dog illustrations to be used on the template designs, and updated the colours used for text and background to make it accessible for people with visual impairments.
I visited the salon in-person to take professional photographs to be used on social media. This was great as I got to see the business for myself, learn about the dog grooming process, take great photos and videos of the students and tutor in action, as well as being in the company of many adorable dogs!
After the templates were ready, photograph and video content captured, and spreadsheet prepared, I began posting. Over the past few months I have also worked on Instagram and Facebook advertisements to improve our reach.
Results:
Since beginning the posting in August 2023, I have posted 23 reels and 38 template design/photo posts consistently over the months.
The client’s social media has brought in several new students to the Academy, including young people wanting to start a career in dog grooming and people interested in the shorter course that teaches them how to groom their own dog at home.
Since beginning the posting in August 2023, I have posted 23 reels and 38 template design/photo posts consistently over the months.
The client’s social media has brought in several new students to the Academy, including young people wanting to start a career in dog grooming and people interested in the shorter course that teaches them how to groom their own dog at home.
To see the Instagram page for yourself, please click the link below.
https://www.instagram.com/bonnydogsgroomingacademy/